The Founder

A young Nigerian
building sound from the ground up.

EL-NOVIK was started by a young Nigerian musician who fell in love with sound early — and decided, instead of waiting for someone else to build the workshop he wished existed, to build it himself.

What sits behind the brand is a simple promise: every instrument and every piece of audio equipment in the shop is chosen, tested, and stood behind by someone who actually plays music. Traditional drums next to modern mixers. Imported technology meeting Nigerian craftsmanship. One workshop. One standard.